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Illustration for blog post: How to Validate Your Business Idea Quickly

Startup Business

How to Validate a Startup Idea Before You Build: 6 Practical Tests

Validate a startup idea by testing the problem, interest and willingness to pay before building: problem interviews, a landing page, pre-sales or paid pilots, a manual concierge service, a clickable prototype and, for technical risk, a 2-4 week proof of concept. Then build the MVP.

Illustration for blog post: 5 Common Mistakes New Startups Make

Startup Business

9 Costly Startup Mistakes When Building Your First Product

The costliest startup mistakes happen while building the first product: building before anyone has paid, cramming every feature into version one, choosing a developer on price alone, not owning your code and accounts, launching without analytics and hiring a full team too early.

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